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	<description>Rapid Coverage of a World Gone Full Cyberpunk</description>
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		<title>Your Media Budget Is Debt. And Like Corporate Debt, You&#8217;re Just Rolling It Over.</title>
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		<dc:creator><![CDATA[Bryan Lutz]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 21:00:18 +0000</pubDate>
				<category><![CDATA[Building Resilient De-Centralized Businesses]]></category>
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					<description><![CDATA[Written by Bryan Lutz, originally posted on his substack, Automatic Attention: &#160; Why Brands That Live on Paid Media Are Running the Same Math That Breaks Corporate Balance Sheets There&#8217;s a CFO somewhere right now reviewing a balance sheet with a furrowed brow, asking hard questions about the company&#8217;s debt load, its cost of capital, [&#8230;]<img src="//axisofeasy.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Faxisofeasy.com%2Funcategorized%2Fyour-media-budget-is-debt-and-like-corporate-debt-youre-just-rolling-it-over%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyour-media-budget-is-debt-and-like-corporate-debt-youre-just-rolling-it-over&amp;action_name=Your%20Media%20Budget%20Is%20Debt.%20And%20Like%20Corporate%20Debt%2C%20You%26%238217%3Bre%20Just%20Rolling%20It%20Over.&amp;urlref=https%3A%2F%2Faxisofeasy.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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