Seismic Shifts in the Advertising Industry

March 10, 2021

Apple and Google are both in the process of enacting a seismic shift in the advertising industry as they change both the conditions and technology that enables the kind of data tracking and personalized advertising that both have profited from.


Data is never neutral

March 3, 2021

The consequence of believing in the myth that data (or AI) is neutral, is that it discourages people from asking what agenda that data serves, or what biases it may have. This kind of critical thinking is essential in a world of automated decision making in which that data is used to judge us and govern our working lives.


Mining for attention

March 2, 2021

My brain is definitely starting to short wire. I’m packing knowledge into my head at a pace and quantity that is unprecedented. Although such volume is necessary if I am to keep my pandemic related rage at bay.


Facebook is biased about bias

February 25, 2021

Facebook has a meta problem. They lack the critical distance and proper governance to understand their power or their problems. The problem with their problems is not just that they fail to appreciate them, but that they are arguably not in a position to understand them at all.


Widespread mistrust and misinformation

February 24, 2021

One of the benefits of writing a daily newsletter for over a year and a half is that we begin to return to stories and cycles that are worth revisiting. The phrase we’ve adopted is APT or active persistent threads, and trust is certainly one of them.


Defund Big Tech, Refund Community

February 23, 2021

I got an email last week from a long time fellow traveler, Andrew Clement, pointing me to a new paper that he had participated in producing.




Mark E. Jeftovic

Mark is the co-founder of easyDNS and the editor-in-chief of #AxisOfEasy. He is the author of Managing Mission Critical Domains & DNS (Packt UK, 2018) and Unassailable: Protect Yourself from Deplatform Attacks & Cancel Culture. 


Jesse Hirsh

Futurist, researcher and public speaker, Jesse Hirsh has been active in technology and commenting on it across the media for 25 years. His premium newsletter service operates from


Charles Hugh Smith

Charles Hugh Smith is the author of numerous books and writes from