The fallacy of prediction

March 29, 2021

There is a general perception that with sufficient data, and smart enough machine learning, the future can be predicted.
An ongoing and arguably controversial example of this are weather forecasts. As a farmer I’ve become one of those people who pay close attention to weather forecasts, and it is remarkable how often they can be wrong.


A clash between empires

March 29, 2021

Watching the big tech executives face off against a range of Congressional officials was an exercise in (mediocre) surrealist theatre, and a reflection of two regimes, one in decline, and the other on the rise.


Open Source Intelligence

March 23, 2021

Yesterday’s issue, that explored efforts to dissect the recent attempted insurrection, was partly a result of open source intelligence efforts. Whether New York Times or volunteers on the Internet, there has been an open, widespread, and participatory effort to identify people involved in the events of January 6th.


Seismic Shifts in the Advertising Industry

March 10, 2021

Apple and Google are both in the process of enacting a seismic shift in the advertising industry as they change both the conditions and technology that enables the kind of data tracking and personalized advertising that both have profited from.


Data is never neutral

March 3, 2021

The consequence of believing in the myth that data (or AI) is neutral, is that it discourages people from asking what agenda that data serves, or what biases it may have. This kind of critical thinking is essential in a world of automated decision making in which that data is used to judge us and govern our working lives.


Mining for attention

March 2, 2021

My brain is definitely starting to short wire. I’m packing knowledge into my head at a pace and quantity that is unprecedented. Although such volume is necessary if I am to keep my pandemic related rage at bay.




Mark E. Jeftovic

Mark is the co-founder of easyDNS and the editor-in-chief of #AxisOfEasy. He is the author of Managing Mission Critical Domains & DNS (Packt UK, 2018) and Unassailable: Protect Yourself from Deplatform Attacks & Cancel Culture. 


Jesse Hirsh

Futurist, researcher and public speaker, Jesse Hirsh has been active in technology and commenting on it across the media for 25 years. His premium newsletter service operates from


Charles Hugh Smith

Charles Hugh Smith is the author of numerous books and writes from